-Overall growth in subscribers by month (indexed)
-Free trial subscriber acquisition performance and conversion rate to paid subscriber
-Type of plans chosen by new subscribers
-Trend of subscribers switching plans
-Top DVD rentals
-Social media performance of Netflix on Facebook and Twitter
The report focuses on U.S. subscribers only and does not include data on international operations.
"The previous twelve months at Netflix has been tumultuous to say the least, and there is continued interest in tracking the health of the leader in this space" said John Latona, head of eDataSource's ecommerce intelligence service. "For this reason we have dedicated the second in our series of reports to covering Netflix. Our first report covering Amazon’s retail performance has been well received and we will be releasing reports on the online performance of a wide variety of other companies in the coming months."
Parties interested in purchasing the Netflix Insight Report, which is available now, should contact sales(at)edatasource(dot)com. A table of contents, summary and excerpt of the report is available for free download from the eDataSource website.
Founded in 2003, eDataSource (http://www.edatasource.com) is the worldwide leader in competitive intelligence for email, social media and ecommerce activity, based on active monitoring of more than 800,000 consumer inboxes and 9,000 brands. The company provides strategic analytics products and services for online marketers, publishers and their service providers.
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/8/prweb9841945.htm