NEW YORK April 25, 2012
Listening platforms continue to evolve from volume centric tools to multi-dimensional dashboards that influence major marketing and business results. Today’s report marks Forrester’s fourth Wave evaluation in the listening platform landscape. Forrester notes in its report that "listening platforms are part of the way through their evolution – and are currently at a point between the social media monitoring tools they started as and the critical enterprise business analytics tools they must become."
Networked Insights’ focus is around extracting business insights from social data – with a specialization in informing media planning. The company’s SocialSense platform directs all aspects of the media buying and planning process, including campaign development, TV buying and selling, digital and search buying, message and creative development, product and brand development post-buy analysis, social media engagement, and campaign attribution and ROI.
The latest report evaluated Networked Insights’ SocialSense platform, which includes SocialSense Dashboard, SocialSense Analytics and their Sync Suite. This marketing decision platform is being used by some of today’s top brands and their agencies like Samsung, MTV, Kraft, MillerCoors, Starcom, MediaBrands and more.
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SOURCE Networked Insights