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New BuildMyBod Smartphone App Helps Consumers Plan and Price Cosmetic Surgery

BATON ROUGE, La. Feb. 7, 2011 Jonathan Kaplan

App Store

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Kaplan, a cosmetic surgeon, originally devised the BuildMyBod app to help build his own practice, but decided to include a database of thousands of cosmetic surgeons across the country. According to Kaplan, "Consumers want information to make better buying decisions, especially about cosmetic surgery, where prices for the same procedures can vary by as much as 35%! As the dramatic growth in the development of apps for the iPhone shows, people want the convenience of having information they can use to make important decisions on their phones. It seemed logical that being able to research cosmetic surgeons and procedures that way would be of real value to consumers and to surgeons, too."

While the app lists thousands of cosmetic surgeons and their contact information in its database, surgeons are encouraged to subscribe to the database and add specific practice information and total procedure pricing to their file. This is important because the surgeon’s fee makes up only 60-80% of the total cost. Additional costs can include fees for anesthesia, the operating room, and for any devices, such as implants.

Press Release Contact Information:

Matt Ross

President

Ventures Marketing Group

713.956.0908

[email protected]

http://www.webwire.com

SOURCE KP Innovations

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