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New Ford Electrified Vehicle Facebook Page Engages Fans

DEARBORN, Mich. Feb. 23, 2011

  • Fans of the page can access assets – videos, photos, polls and announcements, join discussions about electrified vehicles and even direct questions to the engineers on Ford’s electric vehicle development team

  • The Electrified Vehicle Facebook page is where Ford first teased information about the all-new Focus Electric reveal and showed live-streaming video of its reveal from the Consumer Electronics Show in January

David Finnegan

The Ford Electrified Vehicle page for Facebook was developed to help consumers understand the differences between electrified vehicle technologies so they can make informed decisions about whether a hybrid, plug-in hybrid or all-electric vehicle fits their driving habits. The page also creates a place where consumers can initiate and participate in conversations around Ford’s electrified vehicle offerings and gives Ford a forum to respond to consumers who are interested in electrified vehicles.

Scott Monty

The Electrified Vehicle Facebook page offers visitors links to videos and photos of Ford’s electrified vehicles, as well as a place to learn about the powertrains in each vehicle. There are areas for discussion between fans, along with user polls, a place where fans can direct questions to Ford’s electric vehicles team, and a calendar for upcoming events.

The Facebook page was used to tease the reveal of the all-new Focus Electric at the Consumer Electronics Show in January. The reveal was streamed live on the page, along with video from the Ford display on-site.

"You never know what will pop up next on the page," said Finnegan. "One day we could host a live discussion with an electric vehicle engineer, post the first information about Focus Electric orders or announce details surrounding a consumer contest. You’ll just have to friend the page and find out."

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About Ford Motor Company

Ford Motor Company Dearborn, Mich. Lincoln .

SOURCE Ford Motor Company

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