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New Independent Research Report Documents 127% ROI for Customers Adopting Tableau’s Rapid-Fire Business Intelligence Software

SEATTLE Jan. 26, 2011 Tableau’s business intelligence products The Total Economic Impact of Tableau Business Intelligence Solution download

Christian Chabot

Forrester conducted in-depth interviews with three customers: a national financial-services firm, a major teaching hospital and an online media firm. Forrester based its financial analysis on the hospital, finding an ROI of 127% and a 13-month payback period. Forrester found the following benefits:

  • Increased user adoption of business intelligence
  • Increased standardized reports by 400%
  • Reduced report creation times by 87.5%
  • Reduced report distribution, storage and duplication costs and simplified publishing of reports
  • Incurred no training costs to adopt Tableau
  • Freed up BI analysts to perform higher-value tasks
  • Realized process improvements from use of visualization in root-cause analysis

For the other two customers interviewed, Forrester found

  • Reduced report creation time of more than 500%
  • Eliminated report maintenance effort
  • $40,000
  • No incremental effort to distribute reports to more users, resulting in greater user involvement
  • A "creative lift" when designing new reports in Tableau
  • Stronger alignment between data preparers and consumers

commissioned study

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