NEW YORK March 1, 2011 FanGager
FanGager’s revolutionary CRM interface interacts with a brand’s social networking resources to create a detailed analysis of its most active fans. The platform, which is wholly controlled by the brand, creates a custom tailored database of fans that tracks their social activity and engagement with the brand, allowing for a deeper understanding of community behavior.
"FanGager’s technology has provided us the tools to significantly increase overall fan engagement with our brand," said Anat Elhanani, Digital Marketing Manager at Eurocom Nokia.
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