BEIJING Feb. 24, 2011 China
China July 2008
China Victor Koo
Koo highlighted the importance of the new licenses for production and distribution of original content, which permit Youku to produce its own content and to distribute the content to other media or partners. While the majority of Youku’s viewers watch long-form professionally produced content featured on the Company’s website, original content plays a key role in defining Youku’s brand image and personality, and helps Youku gain significant online and offline popularity.
Another license authorizes Youku to provide "aggregation and indexing services for online video content," which enables the Company to continue developing Soku.com, the Company’s Internet video search engine currently in beta-testing.
For more information, please contact:
SOURCE Youku.com Inc.