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New Startup UmeNow Hits Back at Sites that Hide Privacy with Complexity

Pembroke Pines, Fl (PRWEB) January 23, 2012

“As a company, we were inspired by Steve Jobs and his idea that everything should be simple to use. Free flowing. Privacy is no exception. Our upcoming “Privacy Made Simple” grassroots campaign is all about this belief. We see that none of the social networking giants provide simplicity when it comes to real privacy. You need a GPS device and a law degree to figure out what to do and what it means,” says Evelyn Castillo-Bach, the outspoken privacy advocate known as Privacy Mom and founder of UmeNow, a private network that has banned all tracking. “And even after you think you figured it out, you find out that all the while they were leaking out your most private details to advertisers and companies that make apps and games,” says Castillo-Bach, who is also the founder of — Collegiate Nation, a private network exclusively for college students that has banned all ads, tracking, and third party apps.

“Privacy Made Simple is all about eliminating the bs privacy games played by sites that are funded by Wall Street and hedge funds. Privacy should be something you’re either getting or not,” says Castillo-Bach, who is quick to add: “Billions of dollars are being made by companies who benefit only when they don’t provide true privacy. Instead of Occupy Wall Street people should Occupy Palo Alto, California and places like that,” says Castillo-Bach, who is based in South Florida.

Castillo-Bach earned her M.S. in 1993 from Columbia University Graduate School of Journalism. She cautioned college students against posting on public sites in a recent televised interview on ABC from Miami.

Company Information:

UmeNow has declared 2012 The Year of Privacy Made Simple. UmeNow was launched in July 2011. Collegiate Nation — also known as– launched in late 2009 and was reviewed by Read Write Web and the New York Times in 2010. In late 2011, the site was totally redesigned to meet the demands of its student members who wanted more features. Today, the site is open to all college students with an edu address. UmeNow and Collegiate Nation are known for fiercely protecting the privacy rights of its members. Both sites have banned ads, all third party apps and games because they are back doors to extracting private information. Evelyn Castillo-Bach is the founder of UmeNow and Collegiate Nation. She regularly blogs on privacy issues.

Follow UmeNow on Twitter as: UmeNow_com. Follow Collegiate Nation on Twitter as: CNticker.


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