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New Study From Euro RSCG Worldwide Uncovers Widespread Dissatisfaction With Modern Life – And A Desire For A “Hybrid” Existence

NEW YORK April 24, 2012

Marianne Hurstel

Highlights of the study include:

  • the idea of the future doesn’t make us dream anymore wasting their lives moral decline
  • While just 10 percent believe digital technology will have a negative effect overall on the world, 42 percent believe it’s too soon to tell—suggesting a relatively strong level of distrust and unease about what is to come.
  • impairing humans’ ability to think deeply
  • we’re losing the ability to engage in civil debate
  • social networking is making them less satisfied with their own lives
  • Our Culture of More has proved unsatisfying happier if they owned less stuff
  • worried about the growing gap between rich and poor

Tom Morton

"At the same time," says Morton, "people worry that hyperconnectivity is actually making us feel less connected. More than half the sample worry that digital communication is weakening human-to-human bonds. As marketers, we have a dual role to play—to assuage people’s concerns about privacy and to create more meaningful connections."

Marianne Hurstel

About the Study

Argentina Australia Belgium Brazil Canada China Colombia Czech Republic France Germany Hungary India Ireland Mexico the Netherlands Poland South Africa United Kingdom the United States

About Euro RSCG Worldwide

Advertising Age Campaign Charles Schwab New York

www.prosumer-report.com Naomi Troni [email protected]

Follow us on Twitter @prosumer_report.

Lisa Gruber

[email protected]

SOURCE Euro RSCG Worldwide

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