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New TapIn Bay Area App Taps Into Local Wisdom to Connect With the Best Local Deals, Events, Stories and All Things Local and Wonderful

SAN JOSE, Calif. July 13, 2011 TapIn Bay Area

Steve Rossi

TapIn Bay Area San Mateo County Times Santa Cruz Sentinel

Jeff Herr California The San Jose Mercury News, Contra Costa Times

The TapIn app fits into daily life in whatever mode a person might be in at the moment:

The evening browse that is so popular with iPad users is well served by the "on tap" function. This gives a broad overview, summarizing the best packages of content available in today’s edition.

The "explore" mode lets people tap in, ever closer to their neighborhood, to see the big packages and also the daily news stories that happen in that area, as well as the latest deals and coupons, events and more. All found by exploring using the TapIn maps.

The "find" mode is where a local can filter and find exactly what they are looking for, from a nail salon to this weekend’s Nine Inch Nails show. Filters for local businesses, news, deals, events, movies and more help locate places to go and things to do, all on your neighborhood map.

The tablet application also has a companion app for the iPhone. See a great deal in the app and you can "flick" it over into your phone to use later, when you might not be using your tablet on your way to lunch.


TapIn Bay Area

TapIn Bay Area

TapIn Bay Area

"Some folks like to participate, to share, to network. And they earn out free use of the app by helping others. Others prefer to quietly consume these deals and stories and coupons. One good deal from the app pays for the subscription. Plus it is fun," Herr said.

From a strategic business perspective, TapIn enables The California Newspapers Partnership to leverage its technology framework to deliver a next-generation publication serving highly specific local communities of passion, from horse enthusiasts and wine lovers to longboard surfers and sushi fiends.

TapIn Bay Area

TapIn Bay Area

About California Newspapers Partnership

California San Francisco Bay Area Contra Costa Times Los Angeles

SOURCE California Newspapers Partnership

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