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NFL Players Association Creates New Ad Campaign to Spread Awareness of Potential Lockout

WASHINGTON Jan. 28, 2011

To view the multimedia assets associated with this release, please click:

http://multivu.prnewswire.com/mnr/nflplayers/48366/

Players: "Let Us Play" Fans: "Let Them Play"

Here we are, The Super Bowl, the biggest event in sports, and an NFL Lockout looms very large. As the NFL celebrates its most successful season ever, NFL owners are preparing to lock out players and fans from their game starting in March. Owners have not opened their books or offered justification for this threat. The players want to play and the fans want to see them play. So, why won’t the Owners take a Lockout off the table? Do your part as a fan and help Block the Lockout.

In a new ad campaign during Super Bowl weekend, the NFL Players Association expects a social-media-backed video and petition drive will gain traction with fans.

The union is unveiling 30 – and 60-second spots entitled "Let Us Play," in which players and fans alike intone "Let us play" and "Let them play." The spots have no other dialogue and depict a padlock of a chain-link fence and images from an empty football stadium.

George Atallah

Jan. 18 @NFLLockout NFLLockout on Facebook

Saturday, Feb. 5

http://www.nfllockout.com/

SOURCE NFL Players Association

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