NEW YORK April 23, 2012 India Anand Subramanian
"NimbleTV is based on the simplest idea: customers should be able to access the TV they pay for wherever they happen to be," said Subramanian. "Today, the groundbreaking technology behind our service makes ‘TV everywhere’ a reality – with more options, high-quality viewing on any device, watchable from anywhere. Our model is predicated on the belief that providers and content producers should be paid. NimbleTV is a solution that’s both consumer friendly and industry friendly."
NimbleTV sets customers up with their own subscription agreements with TV providers that NimbleTV supports. Customers make payments directly to their providers with NimbleTV acting as a payment service. In addition to local coverage, NimbleTV includes all cable channels, depending on which package a customer selects. The service has more than 10,000 hours of digital recording. There is no box to buy or equipment to set up. NimbleTV has built-in social features that enable customers to easily follow and record what their friends like to watch on TV.
Beta users will have access to a TV subscription package with more than two dozen channels, with more added during the beta period. The NimbleTV price will include the provider subscription at cost, plus a small fee for services such as subscription set up and management, the advanced functionality of portability and industry leading DVR capabilities. The company will announce exact pricing when it launches the product to the public in the next few months.
NimbleTV is at the forefront of new technology that helps consumers by merging the best of online and linear content, which mirrors how viewers increasingly experience TV today. For instance, people will be able to connect socially around their favorite shows and communities will help curate choices from among the vast number available. In addition, people today are demanding more simplicity, seeking to avoid unnecessary equipment and set-top boxes.