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Ninety-Seven Percent of Web sites Missing The Most Important Component for Success

In today’s fast-paced web-based business climate, more companies are looking for innovative, and cost-effective ways to promote their products and services. A prominent Web expert says that every business should look at how online videos can improve Web presence and increase overall sales. GOLDEN, CO, July 20, 2009 /24-7PressRelease/ — In today’s fast-paced web-based business climate, more companies are looking for innovative, and cost-effective ways to promote their products and services. A prominent Web expert says that every business should look at how online videos can improve Web presence and increase overall sales. As one of the most effective marketing tools, video advertising generates twice the click-through rate of banner ads. However, it is estimated that only three-percent of Web sites feature effective videos.

Michael Sitzman, president of the o2 Group located in Golden, Colorado and one of the key marketers who created highly successful campaigns for the EAS and Body-for-LIFE brands, says that many small to midsized businesses don’t consider using videos as a marketing tool because they believe videos are too costly. However, by utilizing new technology and partnering with a marketing firm that understands video conception, creation and marketing, it can be easy for any company to make an online video that gets noticed–without breaking the bank.

To meet the growing demand for cost-effective Web site videos, the o2 Group is launching "The o2 Experience" which focuses on enabling companies to better utilize video, events and social media to increase their online presence and surpass their competition.

"Every company has a Web site, but very few are using their Web site presence in a way that will differentiate their company and reach new customers," Michael explains. "The o2 Experience enables companies to better utilize their current assets and invest in forward-thinking marketing vehicles that have a proven track record for increasing sales."

The o2 Group will launch The o2 Experience at an open house event to be held at the Company’s headquarters in Golden, Colorado on August 13, 2009. At the event, attendees will be able to enjoy a hands-on demonstration of The o2 Experience and meet with the o2 team to discuss 2010 business strategies.

To attend the event, learn more or request an interview, please contact Chelsea Vurciaga at Chelsea@cresultscom.com or 720-937-3849.

About Us
The o2 Group is a Denver, Colorado-based web design, marketing, event production and publishing firm that leverages brand equity and core assets in strategic and innovative ways to drive results for clients. Lead by a visionary team of diverse industry experts, they credit their creativity, detailed approach and strong referral business as the primary reasons for their continued success. To learn more, please visit http://www.o2group.com.


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