PASADENA, Calif. May 23, 2012 Dan Portnoy Chicago
"Non-profits, including schools, churches and associations, fail to connect emotionally with their donors. They present dry bullet points of facts and figures, which don’t motivate people. They need to tell stories which intrigue and excite people so they want to support their cause," he said.
At the Ideation conference, Portnoy told a standing-room-only audience they could raise more money if they connect with your audience by telling your story in the best way possible.
The Ideation Conference is a unique conference experience that gathers some of the most innovative thinkers and practitioners in the field of social good (e.g., businesses, organizations, influencers, etc.) in order to help fellow practitioners develop thoughts and tangible next steps for greater impact in their respective work.
"When non-profits share their stories, donors share their wallets," he said.
- Communicate a narrative in the digital space.
- donor cultivation donor acquisition
- Communicate with engagement, connection and more donors.
Each chapter is designed to help non-profits apply storytelling principles to their day-to-day operations and communications for maximum impact. "Each organization has a great story to tell and I want to encourage non-profits and NGOs to interpret fundraising and engagement through the perspective of storytelling," said Portnoy, who has appeared on NPR and Fox Business.
- Build a story that’s true.
- Build a story that resonates.
- Keep the cookies on the bottom shelf – make it easy for your audience to get to the good stuff!
"Every non-profit has their strength or magic key for connecting and engaging donors. Telling your story well across platforms is what this book can do for your organization," he said.
For over a decade, Dan has worked with the toughest outposts of Fortune 500 companies to get them back on track and with big results. He is sought after to help flesh out business ideas, coach teams and lead senior staff through the digital age. In 2006, he started The Portnoy Media Group to help non-profits, companies and organizations better tell their stories for impact and engagement. His communication strategies have helped multiple non-profit organizations double their online donations year over year and raise millions.
The Great American Road Trip
SOURCE Portnoy Media Group