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Notional and Electus Announce a Partnership with TV Asahi/Yoshimoto Kogyo Corp on New Game Show UNBEATABLE

NEW YORK Jan. 25, 2011

http://photos.prnewswire.com/prnh/20110125/NY35855-a

http://photos.prnewswire.com/prnh/20110125/NY35855-b

Dave Noll Chachi Senior Japan Ben Silverman

On UNBEATABLE, two teams compete to win the most squares on a gigantic game board.  To claim a square, a team must correctly answer one trivia question. If they do, that team claims the square and the prize that’s waiting underneath. Each team takes turns picking squares, and whichever one wins the majority of squares will win the show.

"I am extremely excited about the partnership with Yoshimoto," says Noll, President of Notional. "Television creators are going to have to adapt to the ever-changing needs of the Global Market, and continue to explore new business models when it comes to getting shows financed. I look forward to what the future holds."

Chachi Senior

Japan

Notional is represented by CAA.

About Notional

Barry Diller Ricky Van Veen Dave Noll

Since its inception, Notional has produced over 100 episodes of television and currently has seven television series in production.

www.notional.com

About CAA-Yoshimoto Alliance

Los Angeles New York Nashville London Beijing Stockholm Jerusalem

Hollywood

Brandi Hunter

SOURCE Notional

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