Founded on the adage that less is more, NovaLex converts highly accurate audience targeting and insight into efficient business strategy. The cornerstone of this strategy is an emphasis on a highly specialized, uniquely rationalized implementation where smarter, more highly informed marketing demands less capital investment. The result is increased revenue, greater margins, and improved brand image. In a recent study by consulting giant McKinsey & Co., researchers addressed the emerging need for companies to build a sustainable competitive advantage based on the collection, analysis, and leverage of extensive foundational market and consumer data. "This innovative trend, ‘Big Data,’ drives the NovaLex difference and is at the heart of the services we provide to our clients," said Foster.
About NovaLex Consulting
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Media Contact: Douglas Foster [email protected]
SOURCE NovaLex Consulting, LLC