The co-founders of Novy.co grew up in a family business and have continued the entrepreneurial spirit throughout their lives. President and CTO Timm Martin has been following the .CO buzz since ICANN approved it as a generic top-level domain (TLD) in 2010. “In a global market, people see .CO as abbreviation for ‘Company,’ ‘Corporation’ and ‘Commerce,’” said Timm. “Since .CO is relatively new, there are still many great .CO domains available at an affordable price. This gives brands, businesses and individuals the opportunity to create a global footprint on a limited budget.” Timm also authors Novy.co’s blog at coblog.co.
.CO is Affordable and Available
Premium .COM domains have become the “Beverly Hills 90210” of the Internet, typically selling for tens to hundreds of thousands of dollars or more. Whereas .CO is an up & coming domain that’s internationally recognized and respected, yet still affordable for small-to-medium businesses.
Novy CEO Lisa Rae Martin emphasizes the opportunity for .CO as a tool to promote new business. “In this challenging economic climate, companies have to expand and diversify their portfolios. .CO enables companies to broaden their presence on the Web at a fraction of the price of .COM. It’s also a launchpad to advertise into new markets as their product mix evolves.” Lisa sees ad agencies and marketing firms recommending .CO to their clients so they can “own their category” on the Web. She also notes that GoDaddy will promote .CO with a Super Bowl commercial on February 5, 2012.
A new study by Microsoft Research titled “Domain Bias in Web Search” demonstrates how important it is for businesses to own a recognizable domain on the Internet. “If you have a credible, trusted domain name, you’ve got an advantage, as searchers really do pay attention to the URL in search results before deciding to click,” reports the study authors, SearchEngineLand.com. “And this is true regardless of the position of the URL on a search result page.” For example, owning minnesotafarmeggnog.com is OK, but eggnog.com is much better. With .CO as a new TLD, eggnog.co is just one of many category-killer domains available for sale at novy.co.
.CO is the New .com– Shorter and Faster for the Mobile Generation.
About Novy Domains
Novy Domains LLC is a privately-held Wisconsin USA company that sells premium .CO Internet domains. Please visit Novy Domains on the web at novy.co, or email [email protected] for more information.
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