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Offerpop Launches Fan Profiles App for Facebook®

NEW YORK April 24, 2012 /PRNewswire-iReach/ New York, NY April 24, 2012

Mark Cooper

Fan Profiles automatically syncs with Facebook’s Timeline for Brands format, which means that all activities that take place in the app will drive the "People Talking About This" metric as well as the brand’s EdgeRank.

Crista Funk

Fan Profiles empowers loyal fans to become brand advocates, using Facebook’s natural social gestures to spread their influence among like-minded fans. To create their in-app profile, fans are prompted through a quick, two-step process that seamlessly populates their profile with all the recent interactions they’ve had with a brand page’s content – Likes, Comments, Sharing, etc. Fans can then discover and engage with each other by browsing a searchable gallery to find like-minded fans and start conversations. Marketers can also offer exclusive content, incentives and offers via an optional tab that lives inside the Fan Profiles app, a great way to reward members and further stimulate Page activity.

The Offerpop platform also features built-in support for purchasing Facebook Sponsored Stories ads, giving marketers the ability to quickly and easily amplify Timeline activity generated by the Fan Profiles app.

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