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Ogilvy & Mather’s Chinese New Year iPhone App Lets You ‘Fill the Sky’ With Fireworks, Add Greetings and Share

BEIJING Jan. 25, 2011 New Year’s Day February 3

Using the iPhone’s camera function, the free app allows users to add virtual fireworks displays, including a Rabbit shaped sparkler—complete with whizzing and booming sounds!—to any view that they choose. Personalized text greetings – in Chinese and/or English – can then be placed anywhere on the photo, in any color or size and in a variety of fonts.

The ’embellished’ holiday photos can then be emailed to family and friends, be directly uploaded to users’ Weibo (China’s Twitter equivalent) accounts, be shared through their social networks or saved for future use.

Shenan Chuang Chinese New Year

Chinese New Year Doug Schiff Sascha Engel

Ogilvy China

Check out a video introduction to the App here:

Youku http://v.youku.com/v_show/id_XMjM5Mjk3OTky.html

YouTube http://www.youtube.com/watch?v=YaNEFkmpo9k

http://itunes.apple.com/us/app/id415228053?mt=8

About Ogilvy & Mather

www.ogilvy.com.

SOURCE Ogilvy & Mather

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