Web strategy development just became easier with the launch of a user friendly guide titled Online Marketing Revealed: A Couple of Chicks Guide to Optimizing your Presence on the Web July 7, 2009, Toronto, Canada – A Couple of Chicks e-Marketing continues its mandate of educating business professionals on how to successfully market online with the publication of the first in a series of books titled “Online Marketing Revealed: A Couple of Chicks Guide to Optimizing Your Presence on the Web”.
“The book is unique in its approach as it was written as a user-friendly guide for readers to assist them in navigating through the new vocabulary and strategies that are necessary to understand to compete in this fast evolving new marketing medium,” said Patricia Brusha, Co-Author of the book and Co-Founder of A Couple of Chicks e-Marketing. "There is no tech-talk here, just a fun and easy step by step guide to optimizing your web presence to compete on the world wide web."
The 70-page guide offers a valuable detailed glossary of terms with descriptions of their meaning in layman’s terms, as well as valuable "Chick Tips" served up with chapters dedicated to all the major aspects of marketing online such as SEO, Keyword Strategy, Website Usability, Content Syndication, Web 2.0, Social Media, Paid Search and available Resources.
“Since the founding of A Couple of Chicks e-Marketing four years ago, there has remained one consistent message from our clients and members of the travel and tourism industry. How we do understand how to be successful marketing online? What is right for us? What do all these new terms really mean?” says Alicia Whalen, Co-Author of the book and Co-Founder of A Couple of Chicks e-Marketing. "This user friendly guide was designed to address those concerns in a non-intimidating, fun approach which mirrors our approach to education in our seminars and conference presentations.”
The book retails for $39.95 including taxes and delivery and is now available for purchase online at www.acoupleofchicks.com and coming soon to www.BarnesandNoble.com and www.amazon.ca.
Special prices for bulk purchase of the user guide, well suited for online marketing education for small to medium sized business, tourism and travel industry professionals as well as students in colleges and universities, are available by contacting Sandie Currie, Director of Media Relations and Communications, at [email protected]
About A Couple of Chicks e-Marketing
www.acoupleofchicks.com is an Internet Marketing Company focused on travel and tourism and also presents Online Revealed, the leading Canadian e-Marketing Conference for travel and tourism, which held its 4th annual event April 13-15 in Niagara Falls, Canada. Together, the “Chicks” have published over 30 articles, produced a successful online marketing Blog; www.ideahatching.comand have developed online marketing programs for such notable brands as Marriott International, Fairmont Hotels and Resorts, Tourism Nova Scotia, The Shaw Festival and Destination Halifax. Their popular e-marketing workshops have also lead to the first in a series of books focused on the “Chicks” non-intimidating approach to marketing online released May 2009. Check out A Couple of Chicks on Facebook and Twitter too!
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