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Online Press Release as Valuable Lead Generation Tool

NEW YORK April 24, 2012 /PRNewswire-iReach/

Online press releases

Semantelli Corporation, a leader of Semantic Web based enterprise listening solutions for the global life sciences industry, utilized iReach, PR Newswire’s self-service online distribution tool, to announce Facebook AETracker, a solution to help pharmaceutical companies monitor and track adverse events and product information on their Facebook company pages.  Released shortly after an announcement by Facebook that threatened the reputation of pharmaceutical companies on the social channel, Semantelli’s message was both relevant and timely.  Shared broadly and quickly through iReach, their content directed interested consumers straight to product information.

About the results of the distribution, Semantelli CEO Siva Nadarajah commented, "We could not be more pleased with the recent distribution of our press release via iReach.  The reach, combined with timing, made our product, Facebook AETracker, receive fantastic coverage throughout the web. We were overwhelmed by the leads — which we cannot complain about! This one ranks among the best marketing dollars we spent ever when it comes to ROI."

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