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OpenEMM 2011: New User Interface Makes it Even Easier to Work With, Dozens of New Functions

MUNICH July 14, 2011

World s Most Popular Open Source Software for Professional e-mail Marketing

OpenEMM, with almost 300,000 downloads the world’s most popular Open Source software for newsletters, e-mail marketing and transaction mailings, is again set to shake up the market. The new v ersion 2011, with its many design and functional innovations , brings unheard-of ease of use for anyone creating and running mailing campaigns, whether big or small . This Open Source variant of E-Marketing Manager (EMM) is enormously popular, being one of the most popular enterprise applications on the SourceForge Open Source platform and is in use in over 160 countries around the world .

Germany USA Brazil India France Spain Italy Canada China )

As well as the reworked user interface, OpenEMM 2011 has a host of other new features on offer. To take just a few examples, OpenEMM now comes equipped with Tag Inspector and Link Checker, new internal check mechanisms that ensure that mailing problems are minimized. While Tag Inspector checks embedded placeholders in mailings for correctness, Link Checker controls whether all links contained actually do lead to the target. And from version 2011, OpenEMM also supports browsers that are explicitly set to the Japanese ISO-2022-JP character set. Moreover, a changeover to the very popular Tomcat web container has increased the performance of the program even more.

The new dynamic templates offer more convenience in the preparation and management of mailings. If the user modifies the content of such templates, OpenEMM now transfers all changes automatically to any other mailings that utilize these dynamic templates.

Then there is an Activity Log that offers a better overview. This new function keeps administrators fully informed on what OpenEMM activities, such as modifying or sending mailings, have been undertaken – and by which user – within a specific period. Users who only use OpenEMM for their own mailing purposes also profit from this, because they can track all of their work steps in detail.

OpenEMM 2011 from AGNITAS also includes a whole bagful of improvements in the content management and import areas. For example, each content module can now be assigned to a self-defined category, and users can retroactively and directly edit CM templates in OpenEMM. The recipient area offers an improvedimport function that provides, as one of several functions, more detailed settings for the import of recipient data, and displays the duration of the import process in the Import Wizard using progress bar graphs. projects/openemm


AGNITAS is a technical service provider and software developer for e-mail-based and digital dialog marketing. The company’s sophisticated software, coupled with its ability to provide personalized solutions for customers, is a powerful combination. Successful email marketing campaigns can be developed, implemented and evaluated with the AGNITAS E-Marketing Manager e-mail marketing platform. E-Marketing Manager (EMM) services can be used as full service, ASP or license solutions.

The AGNITAS product portfolio has been supplemented by the free OpenEMM e-mail marketing software since mid-2006. OpenEMM was derived from E-Marketing Manager and further developed with the aid of the Open Source community

AGNITAS was founded in 1999 and counts among its customers such well-known companies as Baur Versand, C&A Online, Conrad Electronic, Deutsche Telekom, IBM, OBI and Tomorrow Focus.

Press contact

Ulrike Leipnitz

[email protected]


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