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Openwave Collaborates With Amobee to Enable a True End-to-End Mobile Advertising Solution for Operators

BARCELONA, Spain Feb. 15, 2011 MOBILE WORLD CONGRESS 2011 Openwave Systems Inc Amobee Media Systems

Mark Strecker

Mobile advertisers benefit from the combination of Openwave’s Amplicity platform, which enables contextual data delivery, and Amobee’s platform, fostering seamless ad enablement. The joint solution will enable mobile operators to offer advertisements that are more relevant to the subscribers based on subscriber data. In addition, the joint solution will employ a complete end-to-end mobile advertising solution which will include a comprehensive set of mobile media services, enabling advertisers to manage brand building and seamlessly rollout highly-targeted mobile advertising campaigns.

Dan Nguyen

Openwave Amplicity

Openwave Amplicity

Amobee

Underpinned by the most advanced technology in the space, Amobee’s Platform was built for mobile, with operators and media agencies both in mind. Catering for all mobile ad formats across all aspects of mobility including mobile web, SMS, in application, and video, advertisers and media owners have a plug and play solution to meet their business objectives on a global scale. Amobee works with dozens of the world’s leading mobile operators including Vodafone and Telefonica as well as premium publishers and developers to effectively manage their mobile advertising business.

About Openwave Systems

North America Latin America Australia New Zealand Asia Africa Europe Middle East Redwood City, California www.openwave.com

About Amobee Media Systems

Redwood City, California

www.amobee.com

Forward Looking Statement

December 31, 2010 February 8, 2011

Openwave and the Openwave logo are trademarks of Openwave Systems Inc.  All other trademarks are the properties of their respective owners.

SOURCE Amobee Media Systems

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