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OpinionLab Advisory: Five Tips for Leveraging Mobile Technology to Drive Positive Brick-and-Mortar Shopping Experiences

HIGHLAND PARK, Ill. July 19, 2011 OpinionLab voice-of-customer

Rand Nickerson

OpinionLab’s patented methodology and recognized [+] symbol have helped many of the world’s leading brands collect, understand, and manage actionable VOC feedback across all customer touch points, including brick-and-mortar locations, mobile channels and apps, websites, and social-media properties. Based on insights generated from the feedback of mobile consumers, OpinionLab offers five essential tips to help brick-and-mortar retailers provide a more complete multichannel shopping experience.

Extend the aisle to keep customers engaged

Win the price war through exclusive incentives.

Embrace product reviews and demos.

Use games to engage and reward loyal customers. $100

Always be listening.

About OpinionLab

Highland Park, IL

SOURCE OpinionLab

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