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Orange Accelerates the Deployment of Mobile Contactless Services With Launch of the Samsung Wave 578 in Europe

BARCELONA, Spain February 14, 2011 France Spain Poland Spain Poland France Europe

In line with Orange’s strategy to give mobile customers the best possible access to content and new services, the Orange Samsung Wave 578 is equipped with NFC connectivity in a sleek and user-friendly design. It runs on bada 1.1, Samsung’s operating system. Wave 578 enables fast data rates and easy information with Wi-Fi 802.11 b/g/n, Bluetooth 3.0, and USB 2.0. The device will also feature Orange Signature services including Orange TV Player, Orange Maps, Orange Messenger and the Orange Application Shop. The inclusion of SIM-secured contactless capabilities will lay the foundations for Orange to enable a tranche of new services from partners in the future, ranging from mobile payment to ticketing and transportation.

Anne Bouverot


DJ Lee, Executive Vice President Global Sales & Marketing, Samsung’s Mobile communications Business, said, "We are very pleased to offer Orange customers a strong product portfolio across fixed home and mobile. With the newly launched mobile contactless service, Samsung and Orange will provide true benefits of a smart mobile life to Orange customers. In 2010, we have really seen the relationship strengthen in the area of mobile multimedia as customers enjoy new offers such as the Samsung Wave, Samsung’s own bada platform based smartphone and the popular Samsung Galaxy S, Android powered smartphone. This, in addition to the recently launched Samsung Galaxy Tab with customised Orange services, is a healthy and successful collaboration that stems from a shared desire to really focus on the quality of the customer experience."

Orange and Samsung are also working more closely than ever to give customers a simpler, richer experience and access to specialised customer care services.

Nice, France

Nice, France

Mobile Contactless Services

Contactless mobile phones are a new generation of mobile phones, able to interact with their environment thanks to NFC (Near Field Communication), a short distance wireless connection technology. The phone is fitted with a "second antenna" that manages NFC exchanges and all you need to do is to move it near a scanner to trigger an action, such as validating a transport ticket, paying for purchases or accessing information, amongst others.

[1] Excludes UK

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