BARCELONA February 11, 2011
- 3,000 specially trained customer service representatives will offer guidance and support across handsets and operating systems in shops across the European footprint - 300 shops will create "Care Corners", specific areas dedicated to smart-care services where customers can get paid-for specialist smartphone support. - Expert Assistance currently supports the most popular operating systems including Android, Symbian, Apple, RIM, and Windows Phone 7 - 'Get Started with Smartphone' - whereby Orange retail staff help customers set up their phones for their use - will be available across 13 countries by the end of H1 2011 - 'Copy & Keep' service - a data and content back-up solution that allows phone-to-phone content transfer or storage now in 1,300 Orange shops in 13 countries - up 30% since Q1 2010. - Orange aims to serve more than one million Orange Care customers in store in 2011
Orange Care is a comprehensive end-to-end portfolio of services that looks after the customer throughout their lifetime with Orange – covering Expert Assistance, Security, VIP services and Recycle and Reward.
Orange secured three million monthly subscribers to Orange Care by the end of 2010 – its first year of operation – and expects to achieve 10 million customers overall by the end of 2011.