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Orange Extends its Comprehensive Set of Care Services – Orange Care – by Bringing ‘Expert Assistance’ for Smartphone Customers in-Store Following Hot-Line Success

BARCELONA February 11, 2011

     - 3,000 specially trained customer service representatives will offer       guidance and support across handsets and operating systems in shops       across the European footprint     - 300 shops will create "Care Corners", specific areas dedicated to       smart-care services where customers can get paid-for specialist       smartphone support.     - Expert Assistance currently supports the most popular operating systems       including Android, Symbian, Apple, RIM, and Windows Phone 7     - 'Get Started with Smartphone' - whereby Orange retail staff help       customers set up their phones for their use - will be available across       13 countries by the end of H1 2011     - 'Copy & Keep' service - a data and content back-up solution that allows       phone-to-phone content transfer or storage now in 1,300 Orange shops in       13 countries - up 30% since Q1 2010.     - Orange aims to serve more than one million Orange Care customers in       store in 2011  

June 2010

Philippe Bernard

Orange Care is a comprehensive end-to-end portfolio of services that looks after the customer throughout their lifetime with Orange – covering Expert Assistance, Security, VIP services and Recycle and Reward.

Orange secured three million monthly subscribers to Orange Care by the end of 2010 – its first year of operation – and expects to achieve 10 million customers overall by the end of 2011.


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