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Overstock.com Announces Introduction of O.CO Domain Name

SALT LAKE CITY Jan. 20, 2011 July 2010 www.o.co

http://photos.prnewswire.com/prnh/20110120/LA32935LOGO

The introduction of O.CO highlights Overstock.com’s growth into a globally recognized brand that is synonymous with the ‘O’ and is a natural transition of the company’s brand to a universally understandable and relevant domain.  The O.CO web site will carry all of the same products, award winning customer service, and have the same customized shopping features as the Overstock.com web site.

Patrick Byrne

$250,000 $60 million

Juan Diego Calle

About .CO

www.COinternet.co

About Overstock.com

Salt Lake City http://www.overstock.com http://www.o.co

Overstock.com® and Worldstock Fair Trade® are registered trademarks and O.CO and Main Street Revolution are trademarks of Overstock.com, Inc. All other trademarks are the property of their respective owners.

December 31, 2009

SOURCE Overstock.com, Inc.

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