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PAC-COMM Adding Data Application Division

McLean, VA, September 27, 2014 –(– Responding to customer and prospect requests to understand more fully how PAC-COMM data assets can solve or mitigate major business concerns, PAC-COMM is launching a data application advisory service. Employing PAC-COMM data applications, enhancement / enrichment strategies, and key analytics, forthcoming “how to” articles, white papers, and news releases will provide walk-through data applications pertaining to core business concerns:

Customer acquisition

Customer retention

CRM application and management

Cross and up-selling

Churn reduction and increasing customer tenure

Market sizing, penetration, and movement

Current Business Services Offered
PAC-COMM is a consulting business that specializes in data driven sales and marketing solutions. Responding to the widespread need of B2B, B2C businesses to build the “right” data configurations, PAC-COMM assesses, prescribes, develops, and makes operational small to big data configurations tailored to existing client IT configurations. Resulting data applications provide marketing solutions including improved sales response for both outbound and inbound marketing campaigns, cost reduction strategies, BI applications, improved ROI, customer acquisition and retention programs, customer churn reduction, customer loyalty, CRM strategies / programs, and targeted media placement.

PAC-COMM Specialties include:


Data driven strategy development

Assessment of client data capabilities to achieve sales / revenue goals

Vertical and positional marketing

Tailored database development (B2B, B2C)

Database management, maintenance (internal, external, cloud)

Data enhancement / enrichment, augmentation strategies and programs

Bivariate and multivariate analytics

Marketing strategies, applications, for inbound and outbound marketing

Business intelligence, metrics creation, reporting

Customer segmentation

Lately, PAC-COMM has become increasingly involved in big data and data driven marketing. While the era of big data offers immense future possibilities, it continues to identify a growing parallel number of “data value” questions. While big data becomes ever bigger through the addition of more social data, point of sale transaction data, purchase history data, third party enrichment; the synthesis of this information in terms of mapping or prediction of consumer decision making is rapidly becoming the more important and challenging topic. Literally, analysis and visualization of data must continually advance to keep pace with the exploding strata of available data.

Visit us at and check out our data and information offerings.

Contact Information:
Thomas Halatyn
Contact via Email

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