LONDON January 31, 2011
- Badoo is Creating a new Online Category of "Social Dating": a Hybrid of Social Networking and "Traditional" Online Dating.
- What Facebook is for Managing Existing Relationships, Badoo is for Making new Ones.
It has done so by reinventing both social networking and online dating, helping to create the new online category of "social dating" - a hybrid of social networking (like Facebook) and "traditional" online dating.
The four-year-old start-up is registering nearly 10m new users a month, making Badoo the planet's largest social network for meeting new people locally. It expects to reach 200m users next year. The "social dating" revolution has arrived!
Badoo is a global, multi-lingual, location-based, "social dating" network, focused on chatting, flirting and meeting new people. It has also now launched a Facebook app with huge success - already used by 25m people.
Badoo is rewriting the rules of online dating and meeting.
Second, the rise of geo-location apps, able to pinpoint a mobile user's location, and the spread of smart-phones means that there is also a shift from dating based on shared interests to dating based on location ("dating by satnav").
Third, this is prompting a shift in time horizons - from planning a date in a week's time to one in an hour's time, or right here and now.
"Online dating is no longer all about meeting a future spouse," says Swanson. "