VANCOUVER, British Columbia July 22, 2011 PageFreezer.com
Various requirements from regulatory bodies demand that organizations retain perfect, complete copies of business records, which is challenging for online content and especially for activity on social media sites like Twitter.
Some of PageFreezer’s enhanced features for Twitter archiving include:
- Archiving of both public profiles and "Direct Messages"
- Archive hashtags and search keywords; companies can preserve the full conversation surrounding their brand or a particular topic
- Digital timestamp and signature provided for each archived page, ensuring the verifiability of Twitter archives as electronic evidence in court
- Support for the legal hold process
Most archiving solutions for capturing Twitter content rely on the Twitter API, resulting in only capturing the single "tweets." PageFreezer offers a broader and more comprehensive representation of the full visual Twitter user experience and interaction, including images, followers, and mentions. This is valuable in situations where the full conversation and visual context of Twitter activity may be relevant, not just a single tweet.
The debate surrounding the use of social media for marketing and business communications, in addition to enforcement actions by regulators, has highlighted the need for solutions that can reconcile existing record retention laws with advanced Internet technologies. PageFreezer is actively addressing this need by providing extensive support for the capture and storage of Twitter content.
[email protected] Michael Riedyk
SOURCE PageFreezer Software, Inc.