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Paradigm Sample™ Speaking at NLS Food Marketing Summit

Sima Vasa has 20 years of experience in building and growing market research businesses specifically in the technology space. Positions she has held: Senior Partner at Momentum Market Intelligence, President of NPD Techworld at the NPD Group, Vice President of the Technology Division at NPD and a member of the IBM Market Intelligence Group. Sima is a former member of the Young Presidents’ Organization. Sima holds an MBA in finance from the NYU Stern School of Business and a BS in marketing from Drexel University.

About Paradigm Sample
Paradigm Sample, an innovative global sample company based in Port Washington, NY, uses a consultative approach with clients to meet their end-to-end sample needs. The company specializes in hard-to-reach audiences and leads the consumer research industry in online and mobile panels. They represent an exclusive panel (North America, Europe and Asia), and provide even broader access through a global network of over 260 sample partners. They are driving mobile panel development and data collection innovation with MobilePulseTM, their real- time data collection capability. Paradigm Sample has sustained double-digit quarter-over-quarter growth since its inception in early 2009.


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