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PCMA, UBM Studios and VEI Reveal Work-Related Uses of Events, Expositions and Virtual Engagements in New Survey

PLEASANTON, Calif. CHICAGO July 18, 2011 Professional Convention Management Association UBM Studios Virtual Edge Institute Business Motivations and Social Behaviors for In-Person and Online Events

Michael Doyle

Business Motivations and Social Behavior Similar for In-Person and Online Events

The report surveyed 479 marketing and event professionals to establish a baseline on the work-related uses of events, expositions and virtual engagements within corporations, associations and other organizations. One of the significant findings demonstrated that ‘why people attended an event’ and ‘their social behaviors when at the event’ were similar whether in-person or online.

Deborah Sexton

  • People are Social Creatures – Both In-person and Online:
  • All Participants Are Easily Distracted:
  • Business Travel Sentiment:

Align Marketing Objectives with Attendee Motivations & Behaviors

Whether an in-person or online event, individuals attend conferences and tradeshows for the same primary reason – content. By understanding the audience needs and experience, marketers can best leverage virtual, not as an online product brochure or duplicate website, but rather as an extension of the tradeshow or conference experience though not a substitute.

Kate Spellman

  • Market Content Before, During and After the Event:
  • People Seek the Same Information:
  • Exhibitor Goals Seem to Align with Attendees’ Needs:


About Professional Convention Management Association

Chicago the United States Canada Mexico

About UBM Studios

UBM Studios leads the industry in world-class user engagement for virtual environments, social networking and gaming.  A global marketing service, UBM Studios delivers content, audience and in-depth analytics driving deeper award-winning user engagement paired with vision, process and execution.

About The Virtual Edge Institute

Virtual Edge Institute Michael Doyle

Media Contacts
Mary Reynolds Kane [email protected]
Michele McPhail [email protected]
Cece Salomon-Lee [email protected]

SOURCE UBM Studios; Professional Convention Management Association; Virtual Edge Institute

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