Peanut Labs Launches new “Social Media Gamers” Sample showing the hottest gaming consoles and games this holiday season.
December 13, 2009
Peanut Labs, announces “Social Media Gamers” – a survey of 6,505 gamers conducted December 9th through 19th. The full summary report – “Social Media Gamers” will be released today. Some highlights include:
73% of all gaming takes place online through personal computers and gaming consoles The Nintendo Wii is the most popular console this holiday season 70% of all gamers sampled plan to purchase a console in the near future Over 60% of consumers will purchase their games and consoles at traditional brick and mortar stores like Gamestop and Walmart 5% of all gamers play more than 40 hours per week
A free copy of the PDF is available for download at:
Peanut Labs is also offering details on these and other findings, including detailed projections for major brands, different types of games and consoles items, major retail outlets, and how they are projected to intersect.