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Peanut Labs Launches “Social Media Gamers” Sample

Peanut Labs Launches new “Social Media Gamers” Sample showing the hottest gaming consoles and games this holiday season.

December 13, 2009

Peanut Labs, announces “Social Media Gamers” – a survey of  6,505 gamers conducted December 9th through 19th. The full summary report – “Social Media Gamers” will be released today. Some highlights include:

  • 73% of all gaming takes place online through personal computers and gaming consoles
  • The Nintendo Wii is the most popular console this holiday season
  • 70% of all gamers sampled plan to purchase a console in the near future
  • Over 60% of consumers will purchase their games and consoles at traditional brick and   mortar stores like Gamestop and Walmart
  • 5% of all gamers play more than 40 hours per week
  • A free copy of the PDF is available for download at:

    Peanut Labs is also offering details on these and other findings, including detailed projections for major brands, different types of games and consoles items, major retail outlets, and how they are projected to intersect.

    For more information on how brands will fare across the gaming industry and which retailers are favored for the hottest items, contact Peanut Labs on the web or contact Sean Case.

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