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PepsiCo Celebrates Influence of Social Media Week With Global Activation

NEW YORK Feb. 8, 2011

Bonin Bough New York

PepsiCo’s support of Social Media Week started with the inaugural event in 2009 and has grown each year. This year more than 30 PepsiCo employees are participating in panel discussions and keynote addresses in cities around the world.

New York

Echoing the focus of the new online community, PepsiCo is convening three panel discussions on issues important to women, including creating online nutrition forums, generating women audiences for films and creating brand advocacy among women via social networking; and partnering with Change the Ratio, an organization dedicated to promoting the involvement of women in the tech space, to celebrate women-run digital start-ups. Excerpts from the panels as well as interviews with the expert panelists will be featured on PepsiCo WIN.

Toby Daniels

Last year, Pepsi launched the Pepsi Refresh Project (PRP) at Social Media Week. The social media-based marketing and community program has since generated more than 60 million consumer votes and provided more than 200 community grants. In 2011, the PRP will expand to new countries around the world, giving even more people the opportunity to improve their communities through good ideas.

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