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PepsiCo’s Doritos and Pepsi MAX Brands Dominate USA TODAY Ad Meter With Consumer-Created Super Bowl Commercials, Awarding $1.4 Million In Prizes

PLANO, Texas PURCHASE, N.Y. Feb. 7, 2011 USA TODAY $1 million USA TODAY Tynesha Williams $400,000 Brad Bosley

A total of six consumer-created Doritos and Pepsi MAX ads aired during the Super Bowl broadcast. In addition to "Pug Attack," "House Sitting" and "Love Hurts," Doritos and Pepsi MAX also aired "The Best Part" (Doritos), "First Date" (Pepsi MAX), and "Torpedo Cooler" (Pepsi MAX) during the big game. All six winning ads were among 10 finalists selected by Doritos and Pepsi MAX from the more than 5,600 submissions received as part of this year’s Crash the Super Bowl contest. Consumer votes determined four of the six spots that aired – two for Doritos and two for Pepsi MAX. In addition, Doritos and Pepsi MAX executives each selected a winning spot for their respective brands.

$1.4 million Rudy Wilson

Tess Ortbals

This year marked the fifth anniversary of Crash the Super Bowl and the first time Pepsi MAX partnered with Doritos for the contest. The program attracted a record-setting number of fan submissions and generated an unprecedented level of consumer votes.

Angelique Krembs

$25,000 USA TODAY

  • $1 million
  • $600,000
  • $400,000

USA TODAY $1 million $5 million


Frito-Lay North America $13 billion Purchase

$1 billion $60 billion


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