NEW YORK July 14, 2011 Ouidad, "Queen of Curl", www.Ouidad.com
A Curl Community
Ouidad.com features inspiring hair visuals that curly hair customers can identify with and aspire to achieve. Customer reviews and comments are prominent throughout the site to serve as recommendations for shoppers and reinforce the sense of community among curly haired people. For returning customers, an ambassador program presents the opportunity to share personal experiences and tips about Ouidad products and services, and to inspire others to embrace their curls. The overall site design was based on feedback from curly clients so as to provide a platform for them to learn and share with each other.
To start shopping, customers can choose various options from the navigation system embedded into the new site. "Shop Products" and "Explore Curl Type" tabs offer drop down options to shop by category, curl type and concern. Product pages incorporate modern imagery, customer reviews, and companion products. Frequent users can store their preferences in a personal account so that the products and resources for their individual curl type are stored for future access and ease of use.
Tips and Tools
After years of working with curly hair in her exclusive salons, Ouidad designed products specifically formulated for the needs of curly hair. Ouidad products deliver healthy hair for life by focusing on the building blocks of healthy hair, not on the aesthetic, short term effects. They contain no waxes or heavy oils to beat hair into submission. Ouidad products are gentle and extremely moisturizing and are guaranteed to get hair into its healthiest condition. The formulations are lightweight and water soluble leaving hair free of residue or product build up.