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Peter Dannenfelser Joins Targetbase as Vice President of Strategy, Bringing 15 Years of Pharmaceutical Marketing Experience

DALLAS Feb. 8, 2011 Targetbase Peter Dannenfelser

(Photo:  http://photos.prnewswire.com/prnh/20110208/DA44345)

Mark Wright

Dannenfelser, former Senior Director of Marketing Communications at Forest Labs, Inc., joins Targetbase to deepen its healthcare leadership team.  Dannenfelser will lead the healthcare practice, cultivating partnerships and spearheading the integration of emerging channels.  Prior to his tenure at Forest Labs, Inc., Dannenfelser was Vice President of Strategic Innovation at Cadient Group after spending five years at Novartis Pharmaceuticals leading Oncology eMarketing, and later, New Marketing Channel Development.  Dannenfelser began his healthcare career at Johnson & Johnson, where he helped usher their major pharmaceutical brands into the digital era, created the first e-commerce program for a pharmaceutical company, and was instrumental in the development of Johnson & Johnson’s initial rules and regulations around privacy and data collection.

"Today’s healthcare marketers need strategies that identify and solve a customer need that transcends or complements the physical product or service they are selling," Dannenfelser explained.  "Having spent most of my career on our clients’ side of the table, I understand there are inherent challenges to this type of marketing and the barriers to making that leap."

Targetbase is a full service marketing agency that offers healthcare clients the unique opportunity to realize the maximum value of their customers – both professional and consumer.  Working with clients at leading pharmaceutical companies, Targetbase creates solutions that identify not only where the most appropriate spend of the marketing dollars is, but which channels are best used to engage.  Targetbase has proven expertise in database management and analysis, business intelligence, and complete campaign design and deployment.  World class creative and message development combined with industry leading data analytics puts Targetbase in the position to react quickly and intelligently to changing market dynamics and customer needs.

"As a healthcare marketer, I listened to many agencies talk about the need to leverage customer intelligence to build customer relationships.  The fact remains that to most agencies, working with complex data is a brand new competency.  Targetbase has been doing it for three decades – the industry is moving to where we’ve been all along.  Which makes Targetbase an exciting place to be."

Forrester January 12, 2011 Forrester Wave

About Targetbase

Targetbase is a data-driven marketing agency that delivers customer engagement.  We have the best creative minds in the business with database, direct and digital expertise, working together to connect brands with consumers.

www.targetbase.com

SOURCE Targetbase

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