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Pilgrim’s Pride Launches New Consumer-Friendly Website as Part of Rebranding Campaign

GREELEY, Colo. Jan. 18, 2011

Daisy Martinez Viva Daisy

The website also highlights updated information and photos of the company’s products, including nutrition information, cooking instructions and recipe ideas for breakfast, lunch and dinner.  In addition, there are updated links for investors, media, job seekers and customers.

The next step in the company’s rebranding campaign is planned for April, when Pilgrim’s will introduce new packaging for its core line of 13 products, ranging from breast strips and nuggets to wings and popcorn chicken. By spring, all of Pilgrim’s packaging will exhibit a fresh, consistent look across the retail meat case, with designs that highlight its new tag line – All About Great Taste – with colorful product shots and appealing graphics. The retail brand re-launch will be supported by an extensive marketing campaign including new point-of-sale materials, coupons and trade promotions.  A comprehensive media plan will follow as the company seeks to quickly build awareness of the new brand. 

Jerry Wilson

About Pilgrim’s Pride

Puerto Rico Mexico


Gary Rhodes

Vice President, Corporate Communications & Investor Relations

(903) 434-1495

SOURCE Pilgrim’s Pride Corporation

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