A free download from the Apple Store/iTunes (soon to be available on Android) and available for a nominal fee to retailers, Ping4Deals pushes dynamic ads to consumers in real-time according to their pre-selected filters and preferences. Ping4Deals utilizes Wi-Fi and GPS technology and rather than relying on simple SMS text messages, it delivers multimedia messaging including Text, Pictures, Wave Files and Video. Ping4Deals is designed to minimize the drain on cell phone batteries and on mobile calling plan minutes of use. It can be configured nationally, globally or at the individual store level (hosted, software-as-a-service, or on premise).
Its map and compass features enable consumers to search for directions to stores within a 50 mile radius of wherever they are. The "Deal Speak/Alert" (soon to be available) feature will "wake up" the smart phone of a nearby subscriber when they are within the 5 miles (or 300 feet via Wi-Fi) of a store or mall location and speak the deals to them for a safe hands-free offering. Access is also available via a web browser. Now retailers can dynamically create and deliver marketing communications based upon a multitude of real-time conditions including time of day, store activity, weather conditions, inventory levels, or something specific to the consumer’s profile or buying patterns.
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SOURCE Ping4, Inc.