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Pipeliner CRM Launches New Full Version Connecting Contacts and Accounts in Unique New Ways

Turning the Classic Account-to-Contacts Model on Its Head

Los Angeles, CA (PRWEB) October 14, 2014

Pipeliner CRM today announced the launch a new version of their five-star-rated Pipeliner CRM software, adding several new features including a unique-to-the-CRM-Industry architecture called 1-to-Many With Any.

This clever engineering, that enables customers to associate one Contact to Multiple Accounts, means that users have context for today’s complex relationships, as they evolve. This “People First” approach delivers true business value, as Pipeliner CRM represents true relationships as they exist in the real world.

“The best CRM tools evolve to adapt to new internal processes, channels, and systems — to put customers or prospect at the center,” said Nikolaus Kimla, Pipeliner CRM’s CEO. “This streamlines the sales process because it supports an organization’s network of Accounts and Contacts, which can be confusing when multiple Contacts overlap Accounts. With 1-to-Many With Any, Pipeliner CRM is addressing the complex, interconnected world we live in.”

The new architecture supports adding Primary Contacts to Accounts and shows that designation– a visual map of how opportunities fit together. Now, it’s easier to understand and handle opportunities efficiently. The entire sales team works more effectively and collaboratively because they are all reading the same story.

The new release includes many other new and updated features:

  •     Product Catalog: The product catalog as part of the CRM is a massive time saver — no more multiple tabs. Further, Pipeliner CRM customers can apply discounts, taxes, and automatically calculate fields. The sales process is more intimately tied to workflow.
  •     Pivot Tables: An advanced method for comparing data and sharpening insights across multiple data sets.
  •     Social Profiling– Pipeliner CRM social media Search is now augmented via Google, and includes: automatic population of user social information such as location, Twitter account, or biographical data.
  •     Notifications: Users and Admins can set email notifications across most every Activity stream– facilitating better cross-company awareness to what matters.

Pipeliner CRM is a truly disruptive technology that turns traditional CRM on its head and takes a sales-centric approach with a target-oriented, visual solution that truly empowers salespeople. Pipeliner CRM aims to provide a work tool that becomes a way of life – one that salespeople adopt and trust. Pipeliner CRM is organizing customers’ workflows in ways that demonstrate an innate feel for what salespeople actually want and need.

For more information this release please visit our What’s New page . For more on Pipeliner CRM software or to download a 30-day free trial, please visit:

About Pipeliner CRM

Pipeliner CRM is a software system that enables salespeople and teams to understand their sales process and accelerate opportunities toward a close, while saving time and maintaining focus. Pipeliner CRM overlays organizational features atop a visual interface, creating a worktool that adapts to and grows with the organization.

Headquartered in Los Angeles, California and Vienna, Austria, Pipeliner CRM has offices in the UK, Sweden, Slovakia, and India. Engage with us on Facebook, LinkedIn, and @PipelinerCRM or visit us at

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