"Free consultations are a thing of the past because they're simply too expensive to offer. Client acquisitions in this regard are extremely expensive and are rarely worth the investment of time and resources."
But Chris Vendilli, founder and Chief of Operations for the firm expressed serious misgivings about these doubts:
"We built this program from the ground up – offering comprehensive analysis and consultation at no cost isn't a burden or an additional expense to us. It's simply good practice. We don't believe in pressuring our customers. In fact, we'd like them to be fully armed with as much information as possible, because in the end, that is what will help them to fully appreciate that magnitude of what we do here at ProFromGo."
However, many people in the web design, SEO and IT fields clearly disagree with Vendilli, stating that free consultations are the money-sucking business practice of the past. According to a blog post by Joshua Feinberg on this subject as related to IT consultations:
"You can’t offer things for free if you want to be good at IT sales. You need to make a profit, so you need to draw the line at a certain point. Many small businesses will continue to make you come back time and time again for free if you don’t quickly move the process along to IT sales."
But apparently, old school types like Vendilli don't buy into this argument:
"If you can't educate your customer over the course of a comprehensive consultation enough to make it clear that your company is the only viable choice; or that you're simply not a good match, then you probably haven't done your job right. In my experience, it's all about listening – that's what a free consultation is really all about. If you don't listen to your potential client – if you're just preparing for your sales pitch and not offering real value – you'll land very few paying projects."
The free comprehensive consultations offered by the Pittsburgh SEO firm include analysis and counsel regarding web design and development, internet marketing, social media management and marketing, content development and search engine optimization. The firm's corporate web address is http://www.profromgo.com, where free consultations can be quickly arranged.
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