SAN FRANCISCO Jan. 17, 2011 Brian Solis Chris Shipley
October 17-19 New York Arianna Huffington David Kirkpatrick Henry Blodget
"There are many conferences that present marketers with case studies, best practices and panels on social media. And while learning from these experiences is important, Pivot is different," explained Solis. "This conference is not just about following the examples of others, but rather finding the inspiration to blaze a new trail for everyone to follow. And that makes Pivot better."
"We’re all charting this new territory together," he added. "We learn from our successes and failures. We inspire and are inspired. And in the conversation, we all become social media experts: it’s just people talking to people, but with an intention."
Coined the "TED of Marketing" by author Douglas Rushkoff, Pivot was formed to help brand marketers and their agencies bridge the gap between the buying and influencing behavior of Social Consumers, and the way media is being bought and offered. In the new two-way dialogue of social media, the brand no longer represents just a series of impressions, but in addition becomes an integral part of a customer’s own self-expression.
Successful marketers are pivoting to this new way of thinking — and beginning to engage in authentic and transparent interactions with young consumers. Pivot helps Brand Marketers raise their own social capital, and pivot their brands and companies.
"I can’t imagine anyone who speaks with more passion and eloquence about the intersection of brand marketing, consumers, and social media than Brian. He is the perfect fit to help inspire individuals and lead brands through the unchartered territory of social conversations and social capital," continued Lohse. "We’re so lucky to have him helping our attendees at Pivot."
Solis has been at the forefront of the socialization of business, consumers, and media since the mid-90’s and was among the original thought leaders to formalize the "Social Media" movement as a definitive media category. Through Pivot, he hopes to continue exploring the evolution of technology, social sciences and human behavior — as well as help businesses learn what it takes to identify and engage with consumers and those who influence them.
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