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PlowShare Group Survey Reveals Beta Remains Preferred Format Among Nation’s Public Service Directors

STAMFORD, Conn. Jan. 27, 2011

The new survey was developed as a follow-up to a 2009 poll conducted to determine how prepared stations were to accept and air PSAs in digital H.264 format. The objectives of the recent survey were to 1) Identify each station’s preferred PSA format(s), in order to observe any shift in preference, 2) Determine how stations that do digitally download PSAs, prefer to receive materials, and 3) Identify deterrents to downloading PSAs.

District of Columbia November 2010 January 2011

Jeffrey Boal

The survey also revealed the primary reason Public Service Directors select one PSA over another is its relevance to their audience (66%); 42% of respondents stated that they include 30 or more PSAs in their monthly rotation, and health and education focused campaigns are receiving the largest percentage of donated air time.

About The PlowShare Group


Susan Murphy-Jacobsen

The PlowShare Group

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SOURCE The PlowShare Group

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