Boston, MA, May 08, 2018 –(PR.com)– Ed Hennessy – CEO – Performance Marketing Group (PMG-Results) announced the introduction of a range of ready-to-implement marketing Kits that will allow small businesses to now have the means of developing effective market programs just like the big guys on the block.
The kits are based on decades of client programs experience that have been translated into a complete package consisting of a program overview, implementation guide, PMG unique tips, real-world, client reference materials, supportive articles and a digital version of the award-winning book “Market Warfare: Leadership & Domination Over Competitors,” which was authored by Mr. Hennessy andendorsed by Industry heavy-hitter, Jay Conrad Levinson, the Father of Guerilla Marketing.
Although the kits were designed for the do-it-yourself user, they are available with or without consultative support.
Mr. Hennessy asserts, “It’s clear that there are many resources available on the internet for the areas addressed by our kits – including white papers, articles, e-books and the like, however there is no singular connection that brings all of this together, within one complete package that takes the client company from market programs design – development – to full implementation.
“The kits leverage our industry and programs experience and expertise, which minimizes Program risk and provides the client a near-perfect approach fueling Program effectiveness.”
Each of the PMG kits stand on their own or they can be integrated to cover more ground.
This is what Hennessy calls the “building-block approach.”
It has taken roughly five (5) years of continuous effort to get the Kits to the current level.
Available kits include:
•Product Opportunity Program (POP™) – a product launch/roll-out methodology that drives and supports product or service introductions for the full life-cycle. POP™ can be applied to new product introductions or to revitalize existing product sales.
•Competitive Replacement Program (CRP™) – a hard-hitting, Competitive Attack Program that exploits the competitors’ weakness and vulnerabilities to generate sales and acquire a new customer base for your company – this program leverages PMG’s arsenal of Market Warfare techniques.
•Competitive Positioning Workshop (CPW™) – a unique, hands-on training workshop that can easily be mastered to provide your direct Salesforce, 3rd Party Partners and distribution channel what they need to provide a knockout punch to the competition by “defining the customer problem in your terms, not the competitors’.” This is an advanced sales development program – which leverages not only what big companies practice – it also intertwines PMG’s unique approaches and techniques into a highly interactive training format spiced with role plays, problem-solving drills and mini-case studies.
•Target Action Plan (TAP™) – this program product is referred to, as the “missing link,” which is a bridge between strategy and tactics. TAP™ utilizes a 7-Step approach to evaluate your current business priorities and workload and then maps this against your organization’s Critical Success Factors (CSFs). For most organizations – this is an eye-opener, which results in better alignment with the CSFs and focus on those things that drive effectiveness and success.
Potential users can visit their corporate website, review the content of each of these kits and purchase them on-line at:
Hennessy indicates that potential users for the kits will be pleasantly surprised, by their affordable price.
“Our objective was to translate PMG’s program experience into practical kits that literally any small business could afford. The satisfaction for us is to know that our hard-earned, experience will be put to practice by small businesses that need this capability the most.”
Performance Marketing Group
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