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Pointer Telocation Ltd. Announces the Appointment of Mr. Arnoldo Meiselmann to CEO of Mexico Operations

ROSH HA’AYIN, Israel July 18, 2011


Arnoldo Meiselmann Mexico Mexico July 15, 2011

Mexico Chile Israel Colombia Mexico Mexico

David Mahlab s President and CEO said

About Pointer Telocation:

Pointer is a leading supplier of MRM (Mobile Resource Management) for the motor vehicle industry. The combination of technological supremacy and innovation enables Pointer to develop and manufacture unique communications solutions to meet customers’ needs. The Company provides a range of services to insurance companies and vehicle owners, including road services, car towing, locating stolen cars, managing vehicle fleets, safety products and other value added services.

Israel Argentina Mexico Romania Brazil April 2004 Israel Argentina Mexico Brazil Romania

Pointer has a growing list of customers and products installed in more than 45 countries. Among the Company’s customers are insurance companies that offer or require towing services and locating services of vehicles as part of the insurance policies they sell.

Pointer shares are traded on NASDAQ (PNTR) and the Tel Aviv Stock Exchange (PNTR).

The Company’s top management and the development center are located in the Afek Industrial Area of RoshHa’ayin.

Statements in this press release which are not historical data are forward looking statements which involve known and unknown risks, uncertainties, or other factors not under the Company’s control, which may cause actual results, performance, or achievements of the Company to be materially different from the results, performance, or other expectations implied by these forward looking statements. These factors include, but are not limited to, those detailed in the Company’s periodic filings with the Securities and Exchange Commission.  The Company does not assume any obligation to update these forward-looking statements.

Zvi Fried

[email protected]

Chen Livne

[email protected]

SOURCE Pointer Telocation Ltd

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