SOUTHFIELD, Mich. WESTMINSTER, Colo. Feb. 14, 2011
Automotive marketers can leverage the Polk-DataLogix online solutions to reach relevant audiences for awareness and consideration, as well as in-market buyers based on data such as the brand, type and age of the vehicles most likely in a user’s garage. The expanded partnership now also supports enhanced solutions including custom segments that allow marketers to build a tailored audience using proprietary predictive models and offline segmentation, OnRamp™ which transforms a marketer’s offline CRM data into a digitally addressable audience, and ClosedLoop™ Measurement which identifies the offline sales impact of online campaigns.
Polk automotive data is available online exclusively via DataLogix through all leading ad networks, portals, publishers, and agency platforms.
$1 trillion Westminster, CO New York City www.datalogix.com
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SOURCE Polk; DataLogix