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Polk and DataLogix™ Extend Exclusive Online Automotive Partnership Through 2013

SOUTHFIELD, Mich. WESTMINSTER, Colo. Feb. 14, 2011

Tim Rogers

Eric Roza

Grant Ries

Automotive marketers can leverage the Polk-DataLogix online solutions to reach relevant audiences for awareness and consideration, as well as in-market buyers based on data such as the brand, type and age of the vehicles most likely in a user’s garage. The expanded partnership now also supports enhanced solutions including custom segments that allow marketers to build a tailored audience using proprietary predictive models and offline segmentation, OnRamp™ which transforms a marketer’s offline CRM data into a digitally addressable audience, and ClosedLoop™ Measurement which identifies the offline sales impact of online campaigns.

Polk automotive data is available online exclusively via DataLogix through all leading ad networks, portals, publishers, and agency platforms.

About DataLogix™

$1 trillion Westminster, CO New York City www.datalogix.com

About Polk

Southfield, Michigan Australia Canada China France Germany Japan South Korea Spain United Kingdom the United States www.polk.com

SOURCE Polk; DataLogix

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