NEW YORK May 23, 2012
By aiming an iPad, iPhone or Android smartphone or tablet at certain pages in the magazine, readers will activate an "Aura" — an augmented reality action, such as a video or slideshow, overlaid on a static image — and will instantly be able to view and interact with this additional content. The reader can also use the in-app "screen capture" button to share the augmented reality experience via Facebook or Twitter, making it possible for others to see the digital overlay even without the magazine.
By combining Aurasma’s state of the art image recognition software with Popular Science’s print and digital content, Aurasma seamlessly transitions the magazine’s static photographs into engaging videos which reveal a richer story that goes beyond the printed page. Because Aurasma has the ability to recognize and understand the real-world, there’s no need for QR codes, embed tags, markers or other visual trickery, making it easy for the magazine to implement this augmented reality experience without sacrificing space or disrupting the reader.
Aurasma is the world’s leading augmented reality platform that merges the physical world with the virtual. Available as a free app for iPhones, iPads and high-powered Android devices or as a free kernel for developers, Aurasma uses advanced image and pattern recognition to recognize and understand real-world images and objects in much the same way as the human brain does. It then seamlessly blends the real-world with rich interactive content such as videos and animations called Auras. Auras can be created for printed images, product packaging, clothing, physical places and users can even use the app to create and share their own.
SOURCE Aurasma; Popular Science