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Postcode Anywhere Releases Real-Time Address Auto-Completion, Capture+

WORCESTER, England April 25, 2012

Ecommerce checkouts set to become "faster, more efficient, and less frustrating"

Postcode Anywhere Europe’s


Product features:

  • Predictive auto-completion
  • Unlimited websites, one click
  • Geo-location
  • Better data
  • Worldwide trading

Jamie Turner

"But there are a million and one factors which can still lose online retailers a sale, a customer, or even a reputation. Customer in a rush? They certainly won’t have the time to fill out a fussy form in full. But what if they can’t remember the delivery postcode either? The sale gets put on hold. And where data is entered incorrectly, missed deliveries lead to considerable costs and disgruntled customers.

"Capture+ expands on the web-based "what’s my postcode?" technology Postcode Anywhere pioneered ten years ago, which made buying online easier at checkout and more reliable in the final mile of delivery. Capture+ is part of our much more co-ordinated approach to managing data from cradle to grave.

"Now consumers can type any fragment of an address and return a complete and fully validated record. They can pull up a list of delivery points close to where they are using geo-location, or arrange precise delivery for far-flung destinations with a couple of keystrokes. Ultimately they have the option of filling out an address with only one click.

"For m-commerce, mobile shopping has seen a massive uplift in recent months, and until now there just hasn’t been a nice, fast and easy way to fill out a delivery address from your mobile. With Capture+, this lengthy typing process has also been reduced to a single click.

"Our 2011 survey showed that overlong forms are the second-highest reason for consumers to abandon an online purchase, so we expect online retailers to seriously consider the implications such rapid address entry will have on their bottom line.

"All of these market-changing features are available straight out of the box, and they’re all available instantly with one simple drag-and-drop install. In five minutes, any ecommerce manager can have these features up and running on their retail website. We hope it will really change the way people order goods online for the better."

Guy Mucklow

"With one-click address auto-completion, this new service will also make it 100% easier to buy goods on often fiddly mobile devices, making address entry faster, more efficient, and less frustrating."

Capture+ is available on an annual user licence, or using pay-as-you-go credit packs. Installation typically takes minutes, and free customer support is available.

Notes for editors

About Postcode Anywhere

address auto-fill and verification software

Recent Awards and Recognition for Postcode Anywhere

  • Deloitte Technology Fast 500 EMEA 2008/9, 2009/10 & 2010/11
  • Red Herring Top
  • Best Small IT Supplier of the Year – UK IT Industry Awards (finalist) – 2009
  • Dell Small Business Excellence Award (UK finalist) – 2009
  • Small-Medium Sized Business of the Year (regional finalist) – National Business Awards 2009
  • Midlands
  • Growth Business of the Year – Chamber Awards 2008
  • Small Business of the Year – Chamber Awards 2008
  • Customer Service Team of the Year (finalist) – National Customer Services Awards 2008

Media contact for Postcode Anywhere
Jim Williams
[email protected]

SOURCE Postcode Anywhere

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