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PPG Porter® Paints Launches New Color Sense Game™ 2.0

PITTSBURGH Feb. 17, 2011 www.voiceofcolor.com

http://multivu.prnewswire.com/mnr/porterpaints/48632/

http://photos.prnewswire.com/prnh/20110217/MM48216

The Color Sense Game 2.0 helps users overcome the overwhelming feeling of having too many choices, and instead offers users their own personal set of colors for paint and other design elements in a room or space. Color Sense narrows down the process to a personal, meaningful collection of colors based on the user’s responses. The color program then provides unique 5-color combinations that offer color opportunities for walls, trim, accent areas and home decor (furniture, pillows, window treatments, flooring). It provides homeowners with a starting point for designing around a personality and style, based on a user’s five senses and interests.

Dee Schlotter The Voice of Color

According to the Home Improvement Research Institute’s 2010 Product Purchase Tracking Study, the Internet is among the most popular resources for DIY painters who have an interest in color. The Color Sense Game helps users gain an understanding of their color preferences on a psychological level through an interactive quiz. Participants of the Color Sense Game respond to a number of questions on color influencers such as emotion, the five senses and core personality.

"One might ask what the touch of baby soft skin or the texture of sand has to do with paint color," said Schlotter. "In fact, feelings stemming from the five senses play a considerable role, and the expansions to the Color Sense game reflect the importance with unique, interactive triggers to stimulate senses."

Simplifying the color selection process, Color Sense Game 2.0 features a fresh visual design and incorporates new questions to narrow a person’s color preference. For example, participants are asked to choose a phrase that best inspires them. Answer choices include invigorating, elegant, exotic and comfortable. Other questions include:

  • Where would you feel more at home?
  • What image is the most appealing to your sense of taste?
  • What scent would make you feel good?
  • What image is most appealing to your sense of touch?
  • Which landscape pleases your sense of sight?
  • With which sound track do you connect the most?
  • What place seems to be the perfect escape for you?
  • What type of animal would you consider yourself to be?
  • How would your friends describe you?

The questions are visual and textual, which helps users make instinctual decisions. Some questions are readily connected with home decor asking users to select an appealing decor item, while others lend psychological or abstract perspectives. According to Schlotter, "The results will help owners find their true allegiance to colors and color families, resulting in the harmonies where they will feel most at home and defines their personality."

Preferences identified through the refreshed Color Sense Game reflect a primary and secondary color personality embodied by one of nine PPG Porter Paints Harmony Collection color families. Harmony Collection color families integrate contemporary color schemes in tune with personalities and present-day styles. Color families include the vibrant Desert Spice; earthy Leather, Stone & Wood; and tranquil Water Beads. Each family features a signature color (e.g. orange for Desert Spice, blue for Water Beads), as well as coordinating colors.

And to create a social element to the tool, users can now share their color personality with friends and family using integrated Facebook and Twitter functions within the game. "We know that friends and family are an important resource for homeowners when choosing color. Color Sense 2.0 makes that social aspect even easier," said Schlotter.

The Voice of Color . The Voice of Color

www.voiceofcolor.com

PPG Color Leadership

PPG employs more than 20 color stylists around the world, each specializing in different markets, who collaborate to determine styles and color trends for the home, electronics, and automobiles. PPG’s unique position as a color leader in multiple markets allows it to observe and translate emerging global color trends for its customers’ applications–from consumer goods to automotive color, from residential to commercial to industrial design.

About The Voice of Color

The Voice of Color The Voice of Color The Voice of Color www.voiceofcolor.com

Company Information

Pittsburgh $12.2 billion www.ppg.com

SOURCE PPG Porter Paints

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