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PR and Journalist Leads Website Goes Global with Customized Service

MELBOURNE, Australia Jan. 21, 2011 Canada Australia

Australia

Rebecca Derrington

"So now, anyone registered with the service can select which countries they want to receive media leads from, so we tailor the experience to safeguard against subscribers being bombarded with irrelevant call outs," Ms Derrington said.

"Typically, call outs for sources are emailed to subscribers and displayed on the SourceBottle site before being circulated via social media sites like Twitter – a highly effective crowdsourcing model that continues to yield impressive results for journalists.

"But SourceBottle also caters for journalists who don’t want their call out shared via social media or who wish to remain anonymous or avoid having their publication or media outlet named."

Australia New York Times

Ms Derrington said she was thrilled with the uptake of the service and the quality of the leads posted.

"Journalists have told me they’re amazed at the caliber of the sources they’ve accessed through the site.

"And they love that their personal details, including their email address, aren’t displayed on the site or made available to people responding to the call outs," she said.

http://www.thesourcebottle.com/

http://www.24-7pressrelease.com

SOURCE SourceBottle

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